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New Ideas About New Ideas

Insights On Creativity From The World's Leading Innovators

New Ideas About New Ideas Open the full-size image

Contributors

By Shira P. White

By G. Patton Wright

Formats and Prices

On Sale
Dec 18, 2002
Page Count
352 pages
Publisher
Basic Books
ISBN-13
9780738207803

Price

$21.99

Price

$28.99 CAD

Format

Trade Paperback

Format:

Trade Paperback $21.99 $28.99 CAD

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New Ideas About New Ideas introduces us to a dynamic, eclectic collection of creators, whose far-out and far-reaching experiments are changing the world. Drawing from interviews with dozens of mavericks such as contemporary artist Jeff Koons, technology oracle Nathan Myrhvold, celebrated physicist Brian Greene, and biotech visionary Henri Termeer, Shira White explores the exhilarating process of generating new ideas and bringing them successfully to fruition. Blending important concepts from the worlds of management, the arts, science, and technology, Shira White reveals profound insights into what makes today’s most creative people and organizations tick. You’ll meet Corning chairman, Roger Ackerman, who led a series of extraordinary corporate transformations; genius architect Frank Gehry, who shocked the world with his earth-shattering Guggenheim Museum in Bilbao; pioneering Progressive Insurance chairman, Peter Lewis, who records his flashes of brilliance while swimming; Satjiv Chahil, who made Palm a household name; and many other innovators. New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world.

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Shira P. White

About the Author

Shira P. White is president of SPWI, a leading innovation management and new-product-development consulting firm. An accomplished painter and writer, she has served as an instructor at the Pratt Institute and a lecturer at NYU’s Stern Graduate School of Business and the School of Visual Arts. She lives in New York City. Visit http://www.newideasaboutnewideas.com.

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G. Patton Wright

About the Author

Learn more about this author