Do The Thing

In Do The Thing, coach Richelle Fredson provides a practical guide for the aspiring, creative mind who wants to finally bring their artistic vision to life in a way that’s sustainable, profitable, and next-level.

You may have a talent or a creative idea and shrug it off, thinking that making a real career or side hustle from it doesn’t apply to you. Many creatives think you must either make money or be creative. Do the Thing creates space for both.

Fredson tackles the big unknowns of a creative expansion: how to pitch your idea and sell it, the pitfalls to avoid, and the secret sauce to success. We can’t get to the creating until we get out of our own way. Do The Thing challenges the myths that we’re told, removing the biggest and scariest obstacles so you can share your talents and passions with the world, while making money doing it.

• "Do The Thing is a masterful guide for gaining confidence in your ideas and bringing them to life… your way. Richelle has the heart and wisdom to move you forward—not to mention you’ll be laughing all the way through. If you’re looking to create a stand-out product to be proud of, this is your book."
  Kris Carr, New York Times bestselling author and wellness activist
• "Too many women are told to choose between meaningful work and financial stability. Do the Thing blows up that false choice. Richelle Fredson shows you—clearly, compassionately, and without hustle hype—how to turn your creativity into real income. She has spent decades helping women bring ideas into the world, and it shows on every page."
  Farnoosh Torabi, author of A Healthy State of Panic and the host of the award-winning podcast So Money
• "Do the Thing is the permission slip and the game plan. Richelle reminds us that creativity isn’t a luxury, it’s power—and action builds the confidence we’re waiting for. If you’ve been sitting on an idea, this book will help you trust it, shape it, and bring it to life."
  Robin Arzón, New York Times bestselling author of Shut Up and Run
• "Are you sitting on an idea you can't stop thinking about, but feel stuck, overwhelmed, or unsure how to actually move forward? Then you need to read this book! Richelle Fredson combines honest encouragement with proven practical guidance to help you trust yourself, take action before you feel ready, and bring your ideas to life. Consider this your sign to stop waiting, because the world needs you to DO THE THING!"
  Vanessa Marin, New York Times bestselling author of Sex Talks
• "Women rejoice! If you've been waiting for the right time to bring your creative idea to the world, it's just arrived. Read this book, invite Richelle into your life, and you will have the clarity to put the pieces together, the confidence to believe in your idea and the encouragement to choose yourself. My creative idea turned into a six-figure book deal thanks to Richelle's support and guidance."
  Courtney Carver, author of Gentle and Soulful Simplicity
• "In my work, I’ve seen countless ideas stall before they ever have the chance to make an impact, not because they weren’t strong, but because the path forward was unclear. Do The Thing changes that. Richelle Fredson cuts through the noise and gets real about what it takes to turn creative ideas into something tangible and deeply fulfilling."
  Angelica Rosas McDaniel, Executive Vice President, Hearst Media Production Group