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The Storyteller’s Advantage
How Powerful Narratives Make Businesses Thrive
Description
A practical guide to unlocking the secrets of great storytelling that will give any business leader an edge against the competition
For decades, the business world has been content with leaders who drive profits and make strategic decisions. But in today’s ultracompetitive world, that is simply not enough. The ability to tell a compelling story about your product or service is no longer just a competitive advantage—it’s a requirement.
In The Storyteller’s Advantage, investor, startup advisor, and former business journalist Christina Farr reveals the secrets of business leaders who inspire, entertain, and empathize through the art of storytelling. Farr offers an inside look at the greatest storytelling CEOs, whose narrative abilities enable them to raise more capital, retain more talent, and make their brands more memorable. With empirical research and candid commentary, Farr explores how these leaders developed their stories, breaks down the narratives that are resonating in today’s workplaces, and shares practical advice on how to deliver the most compelling message.
Practical and approachable, The Storyteller’s Advantage will help any business leader to tap into their ultimate superpower—telling a great story.
For decades, the business world has been content with leaders who drive profits and make strategic decisions. But in today’s ultracompetitive world, that is simply not enough. The ability to tell a compelling story about your product or service is no longer just a competitive advantage—it’s a requirement.
In The Storyteller’s Advantage, investor, startup advisor, and former business journalist Christina Farr reveals the secrets of business leaders who inspire, entertain, and empathize through the art of storytelling. Farr offers an inside look at the greatest storytelling CEOs, whose narrative abilities enable them to raise more capital, retain more talent, and make their brands more memorable. With empirical research and candid commentary, Farr explores how these leaders developed their stories, breaks down the narratives that are resonating in today’s workplaces, and shares practical advice on how to deliver the most compelling message.
Practical and approachable, The Storyteller’s Advantage will help any business leader to tap into their ultimate superpower—telling a great story.
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Praise
“Christina Farr has written an eminently useful and inspirational book — one that demystifies storytelling and can help anyone on their journey to break through the noise. Keep a notebook handy; you’ll want to get brainstorming while reading.”
—Sarah Frier, author of No Filter
“In her groundbreaking new book, Christina Farr makes a compelling case that storytelling isn't just a nice-to-have skill—it's the competitive edge every business leader needs in today's crowded marketplace. Whether you're a founder who hasn't grasped the importance of a communications strategy or a business leader looking for the tools to build one, Farr's practical wisdom transforms storytelling from an intimidating art into an essential, learnable business skill—one that will serve you from the boardroom to the wedding toast.”
—Soraya Darabi, founder and general partner at TMV