Em & Friends

This sweet fill-in book lets you or someone you care about celebrate a much-loved, deeply missed pet, with simple prompts to help you remember them…

We all need a journal or a special notebook for our lists and thoughts and jots! Getting "stuff" out of your head and onto paper…

We all need a journal or a special notebook for our lists and thoughts and jots! Getting those thoughts out of your head and onto…

We all need a journal or a special notebook for our lists and thoughts and jots! Getting what you want to focus on out of…

If someone you love is grieving, let them know all the ways you love and support them with this box of 8 fill-in-the-blank letters. Fill…

Are you fortunate enough to have a person in your life who is so fantastically special, it sometimes feels hard to believe that they’re even…

We hope this is your sweetest year ever-until next year… and we hope that one is even sweeter! And so on and so on until…

OMG. Sometimes the world is like so heavy and awful and if it were possible to morph into a snail and live in a garden…

What says: "thank you" + "you're awesome" + "the world is a better place because you're in it" + "the human race benefits from your…

UNIVERSAL TRUTH: Our own birthdays are the best birthdays. But we all have friends whose birthdays come in as a close second. This refreshed birthday…

HAPPY BIRTHDAY! To celebrate your special day, we all got together and got you a new job! You'll start ASAP, so please report to the…

Meet your new best journal friend — Gentle Reminders Journal — A Deep Loving Guide to Helping You Show Up for Yourself and Your People.…

Could your relationship use MORE slow mornings, movie dates, and vacations and LESS… other dreary real-life stuff? Consider this anniversary card your go to next…

Did you know that every single day of the year is someone’s birthday? Did you know that it’s been (un)scientifically proven that people keep the…

When life has been hard lately for someone you care about, this card can lift their spirits… and let them know you’re always here for…

Around here, we love a fresh start! This card is made for those times when MORE freedom, creativity, and flowers are needed, and LESS boredom,…

Seize the opportunity to let your person know you think they’re HOT HOT HOT — and not in a summer-day-climate-change kind of way, but more…

You can miss someone even if they live close by just as easily as if they live thousands of miles away. If it’s been a…

This undated weekly planner pad is super functional and super supportive — if we may say so ourselves. It allows you to plan at your…

THE STRUGGLE IS REAL — and this undated desktop planner can relate! It’s chock full of supportive and snarky commentary, encouraging you to show up…

One of the best ever happy birthday cards now comes in a keepsake boxed set! This happy birthday card became an instant Em & Friends…

There is nothing better than a good old-fashioned dilly & dally and mosey and meander… know what we mean? This sweet card lets your someone…

Looking for new self-care tips to share? Well, this card offers one and it’s one of our favorites! It may not be SFW, but it…

Graduation! A graduate is graduating! You know that feeling you get inside your chest, a sort of exiting bursting sensation when you think of how…

NOW WITH NEW ARTWORK! Same great, funny friendship card, with a new look! Fact: we all need to hear this way more often, and it…

NOW WITH NEW ARTWORK! Same great card, with a new look! Someone you love did something awesome! But, like, of course they did! Because they…

NOW WITH NEW ARTWORK! Same great card, with a new look! There are certain people whose birthdays make us feel downright grateful. Like, "damn, I…

Oh, what a little moonlight can do! Especially when it’s in the form of our mystical, magical, unique self-mailers. Three different celestial + lunar designs,…

Mushrooms! Marvelous mushrooms! These beautifully illustrated unique self-mailers featuring three different mushroom designs, drawn by three different artists, will make sending letters to friends near and…

Something tells us you’re gonna really connect with this Intuition Journal. This self-discovery journal is here to help you tap in and explore your inner…

Are you ready to win a Favorite Friend of the Year Award? This box of 12 heartfelt, hilarious greeting cards supplies one card a month…

Finding ways to surprise and delight Your Person can be a challenge. Let us take care of it for you! Our new greeting cards boxed…

Give these vouchers for caregivers to someone special who’s always caring for others, whether it’s a healthcare worker, professional caregiver, friend caring for an ailing…

This isn’t your average dream journal. It’s a place for you to record all your dreams: daydreams, life dreams, secret dreams, AND sleeping dreams! Its…

Say hello to your favorite new journal that asks a lot of good questions, but hardly demands anything from you! Log how you change &…

This wonder-filled oracle deck is here to awaken and deepen your connection to the mystical energies of the animal realm. Each card offers a hand-painted…

Sometimes straight forward simplicity is all that’s need to make a point.Blank card, A2 size (4.25 x 5.5 inches)Printed on heavyweight uncoated stockComes with a…

You don’t have to be a poet to gift poetry to the ones you care about. This heartfelt friendship card with a dose of humor…

This friendship card does 2 incredibly wonderful things:Helps you know what to write inside of it – a short list of three things you adore…

It’s the little things that make a relationship successful, like knowing where to get the best soup to-go, and possibly a little light vehicular manslaughter…

We love this card. It was written for all the beautiful criers out there, shedding tears sometimes for no known reason… We see you. We…

One of our most popular cards for love now comes in the less pressure form of LIKE. Now you can just LIKE the shit of…

Make the cards & gifts you give even MORE fun and supportive with our Talk-y Washi Tape! This fun & funny decorative tape is full…

Make the cards & gifts you send even MORE delightful with our Talk-y Washi Tape! This fun & funny decorative tape celebrates your love of…

It’s very normal to catastrophize about worst-case scenarios… but it’s not a lot of fun. We know from personal experience. So we made this cute…

It’s very normal to feel disconnected at times from the people and things we love—and to crave more consistent, positive connections. We know this from…

Sometimes you want to wish someone happy birthday, but maybe you’re not sure of their EXACT date of birth. Or maybe you SLIGHTLY MISSED their…

If we gave this cute & inspirational card to you, here’s what we might write inside:You are very smart and lovely. You make our lives better! You…

Some fathers really don’t like mushy stuff on Father’s Day. (And just between us, some don’t really deserve the mushy stuff.) This card is for…

Traditional Father’s Day cards don’t quite recognize the fucking herculean effort it takes to be a good father (or father figure). A good dad is…

Some of the most important thank you’s have nothing to do with birthday presents or material objects. That’s because the very best gifts are not…

Sometimes people can react negatively if we express concern for them. Sometimes you may want to offer support or encouragement but feel wary of overstepping…

Hey, card lover! We created a box that’s like a file organizer for your cards, keeping ’em organized & safe from coffee spills & cat…

These birthday cards are really cute in a slightly nostalgic way. . . and perfectly all-purpose. Like, you could give one to a child OR…

These thank you cards are really cute in a slightly nostalgic way... and perfectly all-purpose. Like, you could give one to a teacher OR a neighbor…

This little book is a fun, super-meaningful gift for a uniquely fabulous person! It’s full of wise, funny, heartfelt wishes, and lets you personalize it…

This little book is a super-meaningful gift for someone you care about who’s finding their way through hard things. It’s filled with wise, soul-nourishing wishes…

This little book is a fun, super-meaningful gift for a special new parent or parent-to-be. It’s filled with wise, funny, real-life wishes every new parent…

This book is a fun, super-meaningful gift for someone going through a life transition—graduating, changing jobs, getting divorced, going to circus school... whatever! It’s filled…

Like those teenage diaries with a lock (in spirit, anyway), this “true confessions” style guided journal with prompts offers a private place for you to…

Freshened-up design!When you need to let someone know that the things we survive are what make us magnificent, consider this Japanese custom, called kintsugi. Then…

CAKE! CAKE! CAKE! CAKE!Have you ever wondered why we eat cake and ice cream to celebrate birthdays, and not, like, pie? Or raisins? We actually…

Presenting a journal that cares about your mental health and happiness—but doesn’t expect you to BE HAPPY! Written by Nora McInerny—celebrated author and host of…

Let anyone who needs a pick-me-up know all the ways they’re awesome with this box of 8 fill-in-the-blank letters, personalized by you to create a…

Let your favorite mom (or mom-figure) know all the ways they’re valued & loved with this box of 8 fill-in-the-blank letters, personalized by you to…

Studies have shown that the pursuit of happiness can negatively impact your mental health (wtf? . . . and yet, somehow, we suspected as much).…

Close your eyes. Pick the pencil that feels just right. Then… just write. With these cool pencils, you’ll never be at a loss for what…

Close your eyes. Pick the pencil that feels just right. Then… just write. With these cool pencils, you’ll never be at a loss for what…

Caregivers work so hard, and often their dedication and commitment go unnoticed and unacknowledged. We wanted to make a card just for them, and we…

When people they say things like “you look exhausted!” they might think they’re being supportive. But trust us, no one wants to hear that, even…

Skinny jeans? No thank you! Over here at Em & Friends, soft pants are practically a uniform. We thought it was time to make our…

If you and your friend are overachievers when it comes to overthinking, and consider anxiety your comfort zone, this greeting card is for you! Both…

These are just a few of the things your friend deserves on their birthday—and always. (But with a friend like you in their corner, they…

Give someone special a gift of truly useful support and empathy during a tough time—whether they’re experiencing illness, grief, loss, trauma, the blues ... This…

Give your best friend the gift of adventure and meaningful experiences you can customize and share together! This creative, inspiring coupon book offers you and…

Is it a true friendship or a true LOVEship? You know what? It’s probably both—and aren’t you so lucky to have a relationship like that?…

No need to choose between ride OR die—because you two can and will step up for BFF duty in the afterlife! This card by Nora…

IYKYK… this card (by the fabulous Nora McInerny) is speaking your friendship language.By author, speaker & podcaster Nora McInernyFile under: thinking of you cards &…

Time flies when… we exist? And thank goodness we do—exist that is—and that we have birthdays to mark the passage of time with cake. And…

In the best friendships, BOTH people probably feel like they talk about themselves too much. It’s a sign that you both get to speak and…

Freshened-up design!It’s totally normal to lie in bed next to your partner and scroll on your phone, hearting other people’s photographs, and going down internet…

Freshened-up design! Lots of times when well-meaning people have absolutely no idea what to say to someone going through an incredibly challenging time (like major…

Freshened-up design! Grief and loss are a long, often shitty process. After the initial shock, the rest of the world moves on, leaving a grieving…

Freshened-up design!Tell someone you have a crush on them… and stuff. After all it’s not that big of a deal. Right? There is not even…

Freshened-up design!When you need to let someone know that the things we survive are what make us magnificent, consider this Japanese custom, called kintsugi. Then…

Freshened-up design!The results are in and we ‘otter-ly’ believe them to be true. We also checked with everyone to make sure this description was funny,…

This daily oracle deck by artist & writer Barry Lee is all about emotional self-care. It’s not meant to tell you what to do, but…

Do you know someone who checks all these boxes? We hope so! Let the people who lift you up by doing, saying, and being AWESOME…

READY? OK! There is only one thing cuter than you, and it’s this bear, doing a cheer of thanks. This card is so sweet, you…

Trust us, sometimes JUST EXISTING is enough! If you’ve got someone in your life who can make your own personal sun sparkle & shine just…

When a standard thank-you note doesn’t feel like quite enough, reach for this abundantly thankful thank-you card! It’ll make the infinite extent of your gratitude…

Student Loans and Retirement Funds … has there ever been a more stressful emotional cocktail of worry, dread, panic, and resentment? Oh yeah, one more…

Under the cat? In a coat pocket? At the bank? WHERE ARE YOUR GLASSES? And why is the top of our head the last place…

One random day, for no particular reason, you realize you and some of your peers are interested in something new … birds. What the birds…

This card. This card is for the people in your life who were there for you in small and large ways while you figured something…

What nobody tells women before they give birth: being a good mom involves a shocking amount of tiresome games and tedious conversation. If you were…

Birthday cards are pretty much all the same, except this one! Pass along wonderful wishes for the year ahead—like finding lost keys and having good…

Sometimes things happen that are so tough, so painful, that anything you can do or say on a card seems inadequate. This is a card…

This card is a definite crowd-pleaser—partly because of the meerkats in lil’ outfits, and partly because it works for so many occasions: birthday, thank-you, congratulations,…

This is one of our all-time most popular cards, which we think says a lot about YOU, and how much you care about supporting other…

Hooray! A variety box of all-new thank-you card designs for literally any situation or relationship… whether you’re thanking a doctor for saving your life, or…

Is there someone who comes to mind when you see this card? If so, you know who that person is. It’s not even a question.…

Confession: We made this card because we would love to receive this card. Is that so wrong? (It’s like “If you build it, they will…

Some friends are like Retinol for your soul. When you’re with them, you feel revitalized and kind of ageless. Unlike Retinol, they don’t make your…

There is no better way to send gratitude someone’s way than this bold and cheerful card illustrated by Barry Lee. It’s like sunshine and the…

This friendship card is so sweet, it makes us tear up (in a good way!) thinking about the people that make up our inner circle.…

Yum. Being compared to a cake is a high compliment. This bright and clever birthday card is sure to be seen as a gift in…

REAL TALK: We are growing and changing all the time. Sometimes growth is easy and at other times… well… during the tougher bits it would…

Everyone craves permission for certain things, at certain times (right?!). This pad of 50 slips encourages people to follow their guts and honor their truths—in…

For that fabulous human who has earned a super-special pedestal in your heart (even above cheesy garlic bread and jeans that fit exactly perfectly).Blank card,…

Being a great mom is basically being a great multitasker. But hey! This card works for anyone who has filled a mom-like role in your…

Some days are harder than others—days that should, by rights, be fun or at least comfortingly obligatory. Let someone special know that they are not…

Both incredibly functional and crazy cute, this journal is divided into tabbed sections, to help organize your thoughts on the subjects you care about most. It’s also got…

Is it just us, or could everyone in the world use a little extra love these days? We're thinking it's not just us. So we…

This handy assortment of all-occasion cards is literally like having an Em & Friends card shop in a box. You'll be all set to send…

Three things EVERYONE loves to get:A surprise in the mailAn emotional boostCheesy garlic breadWith this good-vibes-only postcards pack, we've got you covered! (Except for the…

We all need a little encouragement these days and it can be really comforting to know someone believes in us. This card lets them know…

It’s a real gift to reassure your people, especially when they might need some help remembering the light is always making its way toward them.This…

Let them know they deserve to love ALL their selfs.(P.S. We hope and imagine everyone who receives this card will feel more seen and more…

Let your person know all the ways you love them with this box of 8 fill-in-the-blank letters, personalized by you to create a one-of-a-kind gift…

Let your BFF know all the ways you love ’em with this box of 8 fill-in-the-blank letters, personalized by you to create a one-of-a-kind gift…

Keep this card on hand for when you need a cute way to say: SORRY I FORGOT YOUR BIRTHDAY! The delightful bear will distract them…

Menopause is something that happens to half the people in the world, yet most of us know very little about it. (Most people know more…

We think it’s weird that half the people on earth go through menopause and yet there aren’t Menopause Cruises and Menopause Parties and Menopause Cakes…

We really could have used a card like this when we started struggling with perimenopause. But, obvi, there wasn’t a card like this. So… we…

One huge benefit of getting older: Your best, closest, most-supportive female friendships ALSO get older, which means they tend to get even richer. This card…

Perfect as a holiday gift! We've refreshed our Everyday Achievement Award with fancy gold foil and even-more official-ish design! Acknowledge others (or yourself!) for those…

We've refreshed our Spousal Achievement Award with swanky gold foil and even-more official-ish design! This notepad lets you recognize each other for triumphs and sacrifices…

We've refreshed our Employee of the Moment Notepad with festive gold foil and even-more official-ish design! Award your coworkers for those acts of everyday valor…

Who said romance is dead?In honor of recent (shitty) times, we updated our Look At My Phone card, one of our bestselling Valentine’s cards!Your love…

Oftentimes, sadness is harder than anger, because… well, it hurts. Let someone you love know that they have a soft place to fall when they…

… And that is pretty much everything.Written by New York Times bestselling author Carvell Wallace for Em & FriendsMakes an inspirational, sweetly funny anniversary cardColored…

Because barely hanging on is often an act of near-superhuman valor.Written by New York Times bestselling author Carvell Wallace for Em & FriendsInspirational greeting card,…

As far as we know, this card by Carvell Wallace is the only greeting card to offer congratulations for being bummed out. And it MAKES…

This card by Carvell Wallace makes such a sweet way to honor someone’s birthday. But it’s also really, really romantic. And it also makes a…

Celebrate the magic of someone magical on the magical day they were born. Did we just say “magical” too many times there? No we did…

There are times when no words can make everything better. But maybe these words, and this picture, can help someone feel embraced, wrapped in love,…

This thank-you card by Lisa Congdon lets someone know that their very existence enables you to soar… or merely function on a daily basis. (We’re…

This jubilant and thrilling card by Lisa Congdon works for almost any happy occasion, including but not limited to: birthday, graduation, new home, new job,…

This card.Why? Just read it! This is the kind of card that a person receives, then cries a little, then keeps forever in a special…

This oversized, sturdy, navy canvas tote is the perfect carryall for groceries, books, or six bottles of wine. (Yep, we've tested this.) BTW, isn't the…

Yay, we made a guided gratitude journal! (Would it be too meta to say "You're welcome!"?)Sincerely though, this journal is filled with inspiring words, prompts,…

If you've ever struggled with what to actually WRITE in a journal, you're in the right place.This journal is filled with thoughtful, evocative prompts, questions,…

For the person who has everything and IS everything… which also makes them nearly impossible to buy for.(But if you wanna buy ’em a gift…

When you really love someone from your metaphorical heart, loins, and guts… but you don’t want them to be like, “Ew.”Sweet, funny Valentine’s card or…

When your loved ones are hurting, it's so hard to know what to say. Standing in the card aisle can be overwhelming. To help you…

Ta-Da! We put a bunch of our most birthday-tastic cards together into a boxed collection! No more stopping somewhere and spending ten minutes (and ten…

Ta-Da! We put some of our most popular BFF cards together for this magical boxed collection! Now you'll always be ready with funny, positive messages…

When you share these sweary-ass sticky notes with your favorite pottymouths, they'll be like, This shit's hella tight.NSFW stationery, great gift for coworkers!Six 2.75" x…

This motivational, gently humorous journal comes from the debut collection of journals and cards by Elizabeth Gilbert, bestselling author of City of Girls and Eat…

This comforting, cloth-covered journal is from the debut collection of journals and cards by Elizabeth Gilbert, bestselling author of City of Girls and Eat Pray…

A journal that proclaims we don't have to do ANYTHING but bask in our own lovability? That's our kind of journal.This beautiful cloth-covered notebook is…

We could look at the cover of this beautiful, cloth-covered notebook every five minutes. Maybe we should! (Or at least twice daily!) It's from the…

Most of us spend our days just wanting to hear these very words from someone we adore. Here’s a little miracle: You can be that…

This message of profound comfort and hope is from the debut collection of cards and journals by Elizabeth Gilbert, bestselling author of City of Girls…

All of us stand on the shoulders of strong, graceful women who worked shit out. And we are those women, too.This powerful message of sisterhood…

Celebrate a relationship whose remarkable story is rivaled only by its shining future. This toast to love and longevity is from the debut collection of…

Pay tribute to that friend—the kindred soul who maintains a sweet little pied-à-terre in her heart just for you, with clean sheets and a nightlight…

This empowering message is from the debut line of cards and journals by Elizabeth Gilbert, bestselling author of City of Girls and Eat Pray Love.…

Every child deserves permission to change and grow. So does every 97-year-old. So do all of us.This message of cosmic encouragement comes from the debut…

You really don’t have to know what’s next.This golden, cosmic high-five comes from the debut collection of cards and journals by Elizabeth Gilbert, bestselling author…

Sometimes, people just need to feel seen, and to know that they’re not alone. (And that you’re not a stalker.)Blank card, A2 size (4.25 x…

We really love this card. We wish we could go back in time and give this to ourselves when we were, like, 17. When time-travel…

This card expresses exactly how it feels to really, really miss someone—without turning into an emo power ballad. Perfect for sweeties and long-distance friends!Blank card,…

… Plus, it would take a really long time to list all the things you love about your friend. That’s precious time you could spend…

We polled thousands of fathers around the globe to find out what they’d like their children to write on their Father’s Day cards. OK, we…

We can’t speed up the process for a loved one who is grieving. But even a small gesture of support can help.This message of emphatic…

When you care enough to say, “I have no idea what to say. But I love you.” Which is all anyone can really be expected…

On this special day of celebration, it would be awesome to place a golden crown on your friend’s head. But if your supply of golden…

Give the grown-ass ladies and badass girls in your life a boost of feminist fire with this postcard book (20 cards, 10 designs). And if…

This little book is a secret weapon of love. When you fill in the blanks, it becomes the only book of its kind in the…

This little book is a secret weapon of love and friendship. When you fill in the blanks, it becomes the only book of its kind…

The truest friends don’t mind when you repeat yourself. Perhaps they even find your circular bullshit amusing, relatable, and lovable. They may even see their…

If you two can accomplish this list, you are GOLDEN. (Especially the crowded-room part.) But a word of warning: Your sweetheart may think every picture…

This card. Because Millennials. And because Gen-Xers are now officially middle-aged and have apparently earned the right to grouse about the “younger generation” and their…

We are the kind that watch the other kind compete on reality shows about voluntarily confronting angry bears.Blank card, A2 size (4.25 x 5.5 inches)Printed…

The perfect card for the person who always has your back. Metaphorically. It would be really inconvenient to have someone touching you all the time.Blank…

This little book is a secret weapon of love. Just fill in the blanks, and it transforms into the only book of its kind in…

This little book is a secret weapon of love. Just fill in the blanks, and it transforms into the only book of its kind in…

This little book is a secret weapon of love. When you fill in the blanks, it becomes the only book of its kind in the…

This little book is a secret weapon of empathy and support. Just fill in the blanks, and it transforms into the only book of its…

And my toast. And my butter. In other words, I really, really like you. A lot. This jam comes all fresh and made from scratch…

You know what’s great about birthdays? It’s a brand-new year, without the pressure of New Year’s resolutions*. Also, cake and wishes—and the chance to deliver…

Because who doesn’t want to get hearts and stars, butterflies and birds, and a puffy pink birthday cloud—not to mention a rainbow that shoots out…

True story: There are people out there who love you, no matter what. And isn’t it lovely when they say it out loud—or in a card…

This oversized, sturdy, washable tote bag is the perfect carryall for groceries, books, or six bottles of wine. (Yep, we've tested this.) Oh, and isn't…

Being a person is hard. Never underestimate the power of a sticky note that whispers nope, it's not just you.-inchesSix 2.75" x 2.75" pads40 sheets…

Think of this book as your personal pep talk kit, making it joyously easy to brighten people's days, turn frowns upside down, and serve as…

Let’s not and be okay with the fact we didn’t.Blank card, A2 size (4.25 x 5.5 inches)Printed on heavyweight uncoated stockComes with a matching kraft…

Other things on my anti-bucket list include volunteering at a clown convention and eliminating yoga pants from my wardrobe.Blank card, A2 size (4.25 x 5.5…

You’re like the Steven Segal of seagulls. You’re Steven Seagull.Blank card, A2 size (4.25 x 5.5 inches)Printed on heavyweight uncoated stockComes with a matching kraft…

What says “thank you,” “you are awesome,” “the world is a better place because you’re in it,” and “the human race benefits from your very…

The last thing new parents need to hear is another “Enjoy every moment!” because everyone knows that’s not going to happen. Give them and their…

If you’re having trouble finding the right words for your friends who are about to wed, this card weaves together a wealth of knowledge and…

Make your mom cry, but in a good way. To make up for all the times you made her cry in a not-good way.Blank card,…

HAPPY BIRTHDAY! To celebrate your special day, we all got together and got you a new job! You’ll start ASAP, so please report to the…

There are over 100 BILLION stars in our observable universe. There are 7.5 BILLION people on planet Earth. Even if Kevin Bacon is only six…

Trapped in a restaurant bathroom trying to figure out how to gracefully exit from a bad first date? Check. Lying awake obsessing over the current…

You know that feeling you get when you think hard about someone you love (or just like a whole lot) and your heart swells up…